The Liberal Communicators Network (LCN) aims to empower liberal communicators to adapt cutting-edge communication strategies, innovation, and marketing trends for the specific context of the mission-driven sector. By innovating non-profit communications, liberals will be better equipped to win the hearts and minds, influence shifts in values and behaviour, and achieve societal change for a forward-looking Europe. The LCN-Non-Profit Academy strives to develop a professional community of non-profit communicators from civil society organizations, foundations, think tanks, change-makers, working on liberal topics. Join the Academy to become a member of this European network of marketing professionals. The Academy ‘Make a Good Message Better’ offers online sessions with thought leaders and specialized hands-on workshops with best-selling authors, world-class trainers and facilitators to inspire, enable and bring everybody on the ‘same page’ with the latest trends. Topics span across non-profit brand management, strategy, communications, digital and content marketing, creativity, behavioural science and more. The Academy is organised by the European Liberal Forum (ELF) with the support of Friedrich Naumann Foundation for Freedom for East and Southeast Europe (FNF). The Academy is part of an umbrella programme – the Liberal Communicators Network, between ELF Secretariat, LYMEC, Projekt: Polska and FNF East and Southeast Europe.
A brand is not simply a logo or a tagline, but rather the sum total of what audiences