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Merlin Magic Making is our unique in-house creative and project delivery team. Drawing on their wide-ranging insight and expertise, they design and deliver world-class attractions and hotels, weaving their magic to create amazing, immersive guest experiences. All our operations and projects are supported by a strong bench of technical experts and experienced engineers.
They have developed Merlin’s in-house IP and work with partners to create magical

We’re home to many great brands and attractions, but it’s our passionate people that create magical, memorable guest experiences. All of us are driven by company values called The Merlin Way which define who we are and guide what we do
We work hard to have a positive impact, both on the planet and in our local communities

Download “The progress we have made this year demonstrates Merlin’s unwavering commitment

interim CEO, an appointment that reflects the strength of leadership talent that we have

Engagement We’re committed to the highest standards of animal welfare, wherever we have

“Adventures Made Real” through multi-format, multi-territory partnership, with initial investment of over £85 million ($110 million) in Minecraft-themed real-life experiences on both sides of the Atlantic
tried-and-tested approach to globally launching new concepts and platforms, as we have

Trip.com Group and Merlin Entertainments to attract purpose-driven travellers to marine-focused events and experiences across Asia
Merlin Entertainments Group, a global leader in branded Entertainments destinations, have

Merlin has also developed nine new masterclasses which have supported technical colleagues

Safety is our number one priority. It’s engrained in all we do and central to our values and principles
We have a well-developed and systematic approach to the management of risks, in line