For children growing up in Europe today, streaming services are the primary gateway to consume media. Digital domains such as YouTube or TikTok should therefore be taken seriously, as they significantly influence how children today engage with media culture. When they visit the cinema, the focus shifts to the overall movie experience surrounding the film. These and other findings are part of „Keeping Up With Children as an Audience“, a new, first-of-its-kind pan-European study, presented by Rikke Flodin in the opening keynote at the fourth edition of KIDS Regio Forum in Erfurt, Germany, today.
Darüber hinaus wird die Initiative im Herbst die Ergebnisse bei einem parlamentarischen Frühstück in Brüssel