VAUNET spring forecast: Advertising in audio and audiovisual media set to grow again in 2024 in Germany – VAUNET https://vau.net/pressemeldungen/vaunet-spring-forecast-advertising-in-audio-and-audiovisual-media-set-to-grow-again-in-2024-in-germany/
The VAUNET spring forecast for the advertising market in 2024 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise by about 6.1 per cent after a 4 per cent decline in 2023. The advertising market for audio and audiovisual media has experienced significant volatility since the onset of the coronavirus crisis four years ago. The analysis also highlights trends in advertising revenue over the past 40 years since the launch of commercial broadcasting.
Overall, revenue from audiovisual advertising in 2023 fell by 4.5 per cent to €5.08 billion (2022: €5.32