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Media consumption in 2023: Average daily use of audio and audiovisual media in Germany approaches 10 hours – VAUNET

https://vau.net/pressemeldungen/media-consumption-in-2023-average-daily-use-of-audio-and-audiovisual-media-in-germany-approaches-10-hours/

People in Germany used audio and audiovisual media for almost 10 hours a day in 2023. Compared to 2022, media usage is only slightly down, but is still almost an hour higher than in the pre-corona period. To mark the 40th anniversary of private broadcasting, the VAUNET Media Usage Analysis 2023 also shows the course of media usage over the last 40 years.
2023, weekday radio listening continued to dominate, with

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German Government parties send important signal for preservation of broadcasting and cultural frequencies – VAUNET

https://vau.net/pressemeldungen/german-government-parties-send-important-signal-for-preservation-of-broadcasting-and-cultural-frequencies/

Frequencies for broadcasting and culture in the 470 to 694 MHz range must be retained beyond 2030 – this was the result of a high-profile, internationally attended online conference of the German Alliance for Broadcasting and Cultural Frequencies.
well as on their joint and partnership-based use with

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Council’s negotiation mandate on the European Media Freedom Act – further improvements needed for private media companies – VAUNET

https://vau.net/pressemeldungen/councils-negotiation-mandate-on-the-european-media-freedom-act-further-improvements-needed-for-private-media-companies/

The Council of the European Union has agreed on its negotiating mandate on the planned European Media Freedom Act (EMFA). From the point of view of VAUNET, this agreement shows some progress compared to the initial draft of the European Commission but key problems remain unsolved.
It also does not consistently follow through with the

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German Audiovisual Advertising Market 2020: COVID-19 slows down radio and TV advertising, advertising on streaming offerings continues to grow – VAUNET

https://vau.net/pressemeldungen/german-audiovisual-advertising-market-2020-covid-19-slows-down-radio-and-tv-advertising-advertising-on-streaming-offerings-continues-to-grow/

The audiovisual media as an advertising medium were slowed down by the effects of the coronavirus pandemic in the past year and their financing weakened considerably in some cases. Declining revenue was recorded mainly in the sector of linear radio and television advertising, while audio and video advertising on streaming services continued to grow against the trend.
Instream video advertising was thus the segment with

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VAUNET revises 2023 revenue forecast downward • Clear signals needed from central and regional government • “No further strains on media providers” – VAUNET

https://vau.net/pressemeldungen/vaunet-revises-2023-revenue-forecast-downward-clear-signals-needed-from-central-and-regional-government-no-further-strains-on-media-providers/

For 2023, total revenues of audio and audiovisual media in Germany are projected to rise by 3.1 %, totalling €15.5 billion (2022: €15.1 billion). Concurrently, VAUNET anticipates a modest 1.1 % dip for the year in net advertising revenues across all audio and audiovisual media, i.e. radio and TV advertising as well as advertising on audio and video streaming.
advertising is set to bear the brunt of this decline, with

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