For 2018 VAUNET is forecasting a rise in revenue of 725 million euros for audiovisual media in Germany, reaching a total of 12.44 billion euros.
The teleshopping segment also continues to grow, with VAUNET anticipating a 5.0 percent
Revenue growth of the audio and audiovisual media in Germany in 2020 and 2021 has been impeded by the pandemic. In 2020, the turnover of all audiovisual media including streaming, paid audio and video, and teleshopping rose by 3.7 per cent to €13.38 billion. These are the key findings of the report for 2020 and the outlook for 2021 unveiled in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
And we also hope that, given the intensifying competition with international gatekeepers
The relevance of audio and audio-visual media as advertising media has continued to increase in the past year – this can be seen from the advertising statistics of VAUNET Verband Privater Medien e. V..
this be promoted in Germany, following the example of other European countries, with
For this year, the total turnover of the audio and audiovisual media is expected to rise slightly by 2.5 per cent and exceed €15 billion for the first time. These are the key findings of the 2021 revenue statistics and the outlook for 2022 unveiled today in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
commercial media are more reliant than ever on more fairly regulated competition with
Der Anteil der Audio- und audiovisuellen Mediennutzung am gesamten Medienzeitbudget der Nutzer:innen in Deutschland ist im zurückliegenden Jahr auf knapp 90 Prozent angestiegen. Im Durchschnitt konsumierten die Menschen im Jahr 2022 mit 9 Stunden und 43 Minuten täglich über eine halbe Stunde länger Audio- und audiovisuellen Medien als noch im Vorkrisenjahr 2019.
The usage of online video also declined slightly, with 69 minutes a day being watched
People in Germany used audio and audiovisual media for almost 10 hours a day in 2023. Compared to 2022, media usage is only slightly down, but is still almost an hour higher than in the pre-corona period. To mark the 40th anniversary of private broadcasting, the VAUNET Media Usage Analysis 2023 also shows the course of media usage over the last 40 years.
In 2023, weekday radio listening continued to dominate, with listeners aged 14 and
Frequencies for broadcasting and culture in the 470 to 694 MHz range must be retained beyond 2030 – this was the result of a high-profile, internationally attended online conference of the German Alliance for Broadcasting and Cultural Frequencies.
interference-free use of the frequencies as well as on their joint and partnership-based use with
A broad coalition from the European media sector, including public and commercial broadcasters, radios and the press, applauds the European Parliament’s vote on the Digital Markets Act (“DMA”).
ensure that gatekeepers cannot circumvent the obligation to provide business users with
The Council of the European Union has agreed on its negotiating mandate on the planned European Media Freedom Act (EMFA). From the point of view of VAUNET, this agreement shows some progress compared to the initial draft of the European Commission but key problems remain unsolved.
It also does not consistently follow through with the welcomed strengthening of national
The audiovisual media as an advertising medium were slowed down by the effects of the coronavirus pandemic in the past year and their financing weakened considerably in some cases. Declining revenue was recorded mainly in the sector of linear radio and television advertising, while audio and video advertising on streaming services continued to grow against the trend.
Instream video advertising was thus the segment with the highest percentage growth
