The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
The report was unveiled today and discussed with industry
Private audio and audiovisual media will celebrate its 40th anniversary in Germany in 2024. For the industry, this year will be the year of setting the political course for the next decade.
before – private television and private radio broke with
The consumption of television and radio programming as well as other audiovisual media remains by far the most popular activity: Germans (aged 14 years and over) spent about 9 hours and 3 minutes per day consuming audiovisual media last year.
This importance of course comes with commitments for
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition.
But the Media Freedom Act brings with it unclear effects
The VAUNET spring forecast for the advertising market in 2022 in Germany shows: Revenue volume of the entire industry is on the road to recovery, radio and TV advertising is still below the pre-pandemic level, while growth is driven by streaming advertising.
market in 2022, which was published in connection with
The VAUNET spring forecast for the advertising market in 2024 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise by about 6.1 per cent after a 4 per cent decline in 2023. The advertising market for audio and audiovisual media has experienced significant volatility since the onset of the coronavirus crisis four years ago. The analysis also highlights trends in advertising revenue over the past 40 years since the launch of commercial broadcasting.
advertising segments, which was published in connection with
The VAUNET spring forecast for the advertising market in 2023 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise moderately by about 1.2 per cent after slight declines in 2022. Since 2019, the development in the advertising market is very volatile, impending advertising bans endanger media and opintion diversity.
providers, which have consistently shown positive growth with
During 2018, audiovisual media usage by Germans (aged 14 and over) rose to over nine hours a day for the very first time. These results are taken from the VAUNET media usage analysis.
Added to this is the use of media in the internet, with
The use of audio and audiovisual media in Germany increased in 2021 for the second year running since the start of the Covid-19 pandemic, reaching a new record. For the first time, people aged 14 and over in Germany consumed audiovisual media for an average of 10 hours per day. Daily use of television, radio and other audiovisual media grew over the previous year by 13 minutes to 10 hours. These were the key findings of the VAUNET Media Usage Analysis for 2021, compiled by the VAUNET Association of Private Media on the basis of secondary sources and published today.
The popularity of online video continued to rise, with
Die Konferenz gibt einen Überblick über die neuesten politischen Entwicklungen, Gesetzesinitiativen und Rechtsprechung.
CJEU and ECtHR relevant for the media sector Panel with
