The market for pay TV and paid video content in Germany is continuing its positive development. Revenues from pay TV and paid video on demand (VOD) grew by 8.8 % to €5.4 billion in 2023.
VAUNET forecasts another 5 % growth for 2024, with total revenues projected to reach
Private audio and audiovisual media will celebrate its 40th anniversary in Germany in 2024. For the industry, this year will be the year of setting the political course for the next decade.
onwards, nothing was the same as before – private television and private radio broke with
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3%, totalling €16.0 billion (2023: €15.3 billion).
Frank Giersberg, Managing Director of VAUNET, said: “We are content with the positive
Buckle up, turn up the volume, foot down on the accelerator: listening to the radio is part and parcel of driving a car. This is clearly apparent in the latest generation of vehicles where, despite their increasingly smart communication and entertainment systems, the emphasis is still on radio and audio, shows the VAUNET-study ‘Switch On: In-Car Audio Systems’.
All models also have the option of pairing a smartphone with the infotainment system
In 2024, people in Germany spent an average of 10 hours and 53 minutes per day consuming media. Audio and audiovisual content made up nearly 90% of total media use, averaging 9 hours and 38 minutes daily.
Compared to the previous year, overall media consumption declined slightly, with
For the first time, audiovisual media in Germany will, according to the
With its varied entertainment and informative offerings, it stands for a modern,
The consumption of television and radio programming as well as other audiovisual media remains by far the most popular activity: Germans (aged 14 years and over) spent about 9 hours and 3 minutes per day consuming audiovisual media last year.
This importance of course comes with commitments for these media companies who offer
Commercial media play an important part on digital markets, which these days are increasingly networked, often on a global scale. The stage is often set by the implementation of EU directives and other pertinent regulations. At a European level, too, a level playing field is essential for fair competition.
position paper The European Media Freedom Act is an ambitious balancing act with
The VAUNET spring forecast for the advertising market in 2022 in Germany shows: Revenue volume of the entire industry is on the road to recovery, radio and TV advertising is still below the pre-pandemic level, while growth is driven by streaming advertising.
development of the advertising market in 2022, which was published in connection with
The VAUNET spring forecast for the advertising market in 2025 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise by around 4.6 per cent, from €6.04 billion to an estimated €6.31 billion.
the audio and audiovisual advertising segments, which was published in connection with
