difficult market environment and economic climate with
difficult market environment and economic climate with
With the two recently presented action plans for media
action must now follow Berlin, 4 December 2020 – With
Online audio consumption in Germany has hit an all-time high: 50.2 million Germans now at least occasionally tune into web-based audio, accounting for 71% of those aged 14 and above.
Over 50 million tune into online audio in Germany, with
Commercial broadcasters reach an audience of millions with
Commercial media reach an audience of millions with
The prospect of tomorrow’s cars not being fitted with
The prospect of tomorrow’s cars not being fitted with
The market for pay TV and paid video continues to show highly-dynamic growth. VAUNET, the leading association for commercial audiovisual media in Germany, has documented this development in its publication
again the segment reporting the highest revenues with
The German landscape for pay-TV and paid-video-on-demand programmes is more diversified than ever before and the German population´s demand for high-quality TV and video content continues to rise – even during the corona crisis.
, followed by subscription video-on-demand (SVoD) with
Online audio consumption in Germany has reached a new high: 52 million people in Germany listen to audio content from the Internet at least sometimes, which corresponds to three quarters of the population aged 14 and over.
audio usage in Germany has hit an all-time high, with
The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
The report was unveiled today and discussed with industry
Buckle up, turn up the volume, foot down on the accelerator: listening to the radio is part and parcel of driving a car. This is clearly apparent in the latest generation of vehicles where, despite their increasingly smart communication and entertainment systems, the emphasis is still on radio and audio, shows the VAUNET-study ‘Switch On: In-Car Audio Systems’.
manufacturers‘ own systems, but above all by pairing with
