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Members of the IMCO committee approved today the committee report on the proposal for a regulation on a Single Market for Digital Services (Digital Services Act – DSA) amending the eCommerce directive from 2000.
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Broadcasters welcome today’s adoption by the European Parliament of its report on ‘Europe’s Media in the Digital Decade: An Action Plan to Support Recovery and Transformation’. In so doing, we express our congratulations to MEP and rapporteur Dace Melbārde.
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The VAUNET spring forecast for the advertising market in 2024 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise by about 6.1 per cent after a 4 per cent decline in 2023. The advertising market for audio and audiovisual media has experienced significant volatility since the onset of the coronavirus crisis four years ago. The analysis also highlights trends in advertising revenue over the past 40 years since the launch of commercial broadcasting.
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The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.
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Commercial broadcasters reach an audience of millions with their offerings. As multi-channel providers and digital players, they offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.
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The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
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