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German pay TV and paid video revenues grew to more than 4 billion euros for the first time in 2020 – VAUNET

https://vau.net/pressemeldungen/german-pay-tv-and-paid-video-revenues-grew-to-more-than-4-billion-euros-for-the-first-time-in-2020/

The market for pay TV and paid video continues to show highly-dynamic growth. VAUNET, the leading association for commercial audiovisual media in Germany, has documented this development in its publication
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Council’s negotiation mandate on the European Media Freedom Act – further improvements needed for private media companies – VAUNET

https://vau.net/pressemeldungen/councils-negotiation-mandate-on-the-european-media-freedom-act-further-improvements-needed-for-private-media-companies/

The Council of the European Union has agreed on its negotiating mandate on the planned European Media Freedom Act (EMFA). From the point of view of VAUNET, this agreement shows some progress compared to the initial draft of the European Commission but key problems remain unsolved.
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Positive development of audio-visual advertising in 2019, serious impact on the advertising market by Corona in 2020 – VAUNET

https://vau.net/pressemeldungen/positive-development-of-audio-visual-advertising-in-2019-serious-impact-on-the-advertising-market-by-corona-in-2020/

The relevance of audio and audio-visual media as advertising media has continued to increase in the past year – this can be seen from the advertising statistics of VAUNET Verband Privater Medien e. V..
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2022 revenue of audio and audiovisual media in Germany to top €15 billion for the first time – VAUNET

https://vau.net/pressemeldungen/2022-revenue-of-audio-and-audiovisual-media-in-germany-to-top-e15-billion-for-the-first-time/

For this year, the total turnover of the audio and audiovisual media is expected to rise slightly by 2.5 per cent and exceed €15 billion for the first time. These are the key findings of the 2021 revenue statistics and the outlook for 2022 unveiled today in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
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German Audiovisual Advertising Market 2020: COVID-19 slows down radio and TV advertising, advertising on streaming offerings continues to grow – VAUNET

https://vau.net/pressemeldungen/german-audiovisual-advertising-market-2020-covid-19-slows-down-radio-and-tv-advertising-advertising-on-streaming-offerings-continues-to-grow/

The audiovisual media as an advertising medium were slowed down by the effects of the coronavirus pandemic in the past year and their financing weakened considerably in some cases. Declining revenue was recorded mainly in the sector of linear radio and television advertising, while audio and video advertising on streaming services continued to grow against the trend.
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VAUNET spring forecast: Advertising in audio and audiovisual media set to grow again in 2024 in Germany – VAUNET

https://vau.net/pressemeldungen/vaunet-spring-forecast-advertising-in-audio-and-audiovisual-media-set-to-grow-again-in-2024-in-germany/

The VAUNET spring forecast for the advertising market in 2024 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise by about 6.1 per cent after a 4 per cent decline in 2023. The advertising market for audio and audiovisual media has experienced significant volatility since the onset of the coronavirus crisis four years ago. The analysis also highlights trends in advertising revenue over the past 40 years since the launch of commercial broadcasting.
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VAUNET expects revenue from audio and audiovisual media to reach €16 billion in Germany in 2024 – VAUNET

https://vau.net/pressemeldungen/vaunet-expects-revenue-from-audio-and-audiovisual-media-to-reach-e16-billion-in-germany-in-2024/

According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3%, totalling €16.0 billion (2023: €15.3 billion).
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Advertising revenue of the audio and audiovisual media on the road to recovery in Germany – VAUNET

https://vau.net/pressemeldungen/advertising-revenue-of-the-audio-and-audiovisual-media-on-the-road-to-recovery-in-germany/

The VAUNET spring forecast for the advertising market in 2022 in Germany shows: Revenue volume of the entire industry is on the road to recovery, radio and TV advertising is still below the pre-pandemic level, while growth is driven by streaming advertising.
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VAUNET study on future trends in in-car infotainment – VAUNET

https://vau.net/pressemeldungen/vaunet-study-on-future-trends-in-in-car-infotainment/

The prospect of tomorrow’s cars not being fitted with a radio or some other form of audio system is inconceivable. If anything, the importance of high-quality in-car audio systems and radio/audio services looks set to rise. Linear radio will remain relevant, yet at the same time, the trend towards personalization, hybrid solutions, and the integration of additional devices and services will continue. These are the key findings of the VAUNET study entitled ‘Fast Forward: The Future of In-Car Audio’ addressing the development of in-car infotainment over the next few years.
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