in Germany has hit an all-time high: 50.2 million Germans
in Germany has hit an all-time high: 50.2 million Germans
services continue to record rising demand throughout the German-speaking
2018, which was presented today in Munich by VAUNET- German
Online audio consumption in Germany has reached a new high: 52 million people in Germany listen to audio content from the Internet at least sometimes, which corresponds to three quarters of the population aged 14 and over.
of the Radio and Audio Services Board at VAUNET (German
Commercial broadcasters reach an audience of millions with their offerings. As multi-channel providers and digital players, they offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.
Karriere Karriere About us About us VAUNET – German
The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.
The German-speaking GSA region, encompassing Germany
The market for pay TV and paid video content in Germany is continuing its positive development. Revenues from pay TV and paid video on demand (VOD) grew by 8.8 % to €5.4 billion in 2023.
The German-speaking GSA region (Germany, Austria, and
The VAUNET spring forecast for the advertising market in 2024 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise by about 6.1 per cent after a 4 per cent decline in 2023. The advertising market for audio and audiovisual media has experienced significant volatility since the onset of the coronavirus crisis four years ago. The analysis also highlights trends in advertising revenue over the past 40 years since the launch of commercial broadcasting.
launch of commercial broadcasting For 2024, VAUNET (German
The VAUNET spring forecast for the advertising market in 2023 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise moderately by about 1.2 per cent after slight declines in 2022. Since 2019, the development in the advertising market is very volatile, impending advertising bans endanger media and opintion diversity.
bans endanger media and opinion diversity VAUNET (German
People in Germany used audio and audiovisual media for almost 10 hours a day in 2023. Compared to 2022, media usage is only slightly down, but is still almost an hour higher than in the pre-corona period. To mark the 40th anniversary of private broadcasting, the VAUNET Media Usage Analysis 2023 also shows the course of media usage over the last 40 years.
Media Usage Analysis for 2023, compiled by the VAUNET German
Watching illegal live content on TV was still widespread in 2022 and has actually increased noticeably in recent years. TV piracy causes annual economic losses of €1.8 billion, while foregone taxes and social security contributions total €390 million. This is the conclusion of a VAUNET-study on TV piracy.
EU regulators and the German government must introduce
